Last Wednesday, we issued a press release on our new brand launch and name change to CR3!

From around the region, news of our brand launch was reported in many local media outlets and newspapers.

With a 30 year history, the new brand comes at an important moment as many of our customers rely on our solutions to position themselves for the future through continuous improvements in energy efficiency and decarbonisation.

The new logo represents CR3’s focus on sustainable solutions, diversification, and expansion into new markets. The number 3 signifies this is the third generation of the Group after Contract Resources and CR Asia, a new era after 3 decades of evolution, and our strategic focus on 3 key areas – ENERGY efficiency, ENGINEERING excellence, and sustainable SOLUTIONS.

#ICYMI – You can read one of our press releases here.